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Branding and Visual Identity for the Menomadin FoundationAoiroStudio10.19.20

The fine folks from Designit are back with another case study covering their collaboration on the branding & visual identity for a non-profit The Menomadin Foundation and their ‘mission-based’ approach to social impact. Another project where Designit shines on how they approach through research to learn more through field research and our co-creation workshops. First of all, what strikes me the most from this brand identity is the logo for the Menomadin Foundation. It’s clean, symmetrical with a twist but above all…timeless. Combined with beautiful photography, the color scheme simply aligns perfectly. Give it a look!

Links

In their words

Blending strategic philanthropy, impact investments, and cross-sector partnerships, Menomadin takes a creative approach to doing good.

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Process

Before diving into the branding and visual identity, we began by learning about their work in Luanda, Africa. Our team observed how they provide women and youth with the education and resources for financial independence. Through this field research and our co-creation meetings, we developed Menomadin’s blended business and financial model as a social impact foundation.

Concept

Menomadin begins by identifying the root causes of poverty and inequality in a region, then develops a cross-disciplinary and scalable solution that aligns with their profit goals and the United Nations’ Sustainable Development Goals. Together we defined the core terminology – strategic philanthropy, impact investing, and cross-sector partnerships – of how they help communities like Luanda. We then tailored their messaging to speak to different audiences. Once their organizational structure was determined, we designed their logo to emphasize their three-pronged approach. The natural color palette of their new website and print materials conveys the foundation’s goal of empowering people through sustainable efforts.

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