Diseño e Ilustracióm de Personajes cartoon 2d realizado en illustrator y photoshop.
On the 16th of September 2016, Adobe, Google, Apple, and Microsoft announced a new update to the OpenType specification that will allow for fonts to be variable. Through this update, designers will have the freedom and flexibility to use a wide variety of styles, ranging in extremes to include everything in between.
Although the technology has yet to be fully implemented, variable typography is already becoming an unstoppable force in contemporary graphic design. On the Road to Variable explores an eclectic and exciting collection of work that experiments with the modification of existing typefaces as well as the creation of new ones for a fascinating glimpse into the future of type.
adidas UB19 is the new adidas’ premier high performance running shoe. We looked beyond the category norms of crisp graphics and sharp photography to create a global campaign branding that would convey the UB19’s performance credentials in a unique and novel way. We turned to the adidas design team’s creative process and workshop for inspiration. And we found plenty.
The idea was to decode the design process and show the tireless thinking and creative experimentation that went into the product creation. Taking our inspiration from the materials, textures, and readymade methods of the design team, we created a visual language layered with imperfections, distortions and charm, that was applied across print, digital, film and experiential settings to present this high performance running shoe, appealing to real runners in an authentic and human way.