Discover is a personal project about finding new hobbies, new adventures and new perspectives.
adidas UB19 is the new adidas’ premier high performance running shoe. We looked beyond the category norms of crisp graphics and sharp photography to create a global campaign branding that would convey the UB19’s performance credentials in a unique and novel way. We turned to the adidas design team’s creative process and workshop for inspiration. And we found plenty.
The idea was to decode the design process and show the tireless thinking and creative experimentation that went into the product creation. Taking our inspiration from the materials, textures, and readymade methods of the design team, we created a visual language layered with imperfections, distortions and charm, that was applied across print, digital, film and experiential settings to present this high performance running shoe, appealing to real runners in an authentic and human way.
BMX Freestyle Park is a UCI recognized freestyle riding sport. Riders use ramps and obstacles to perform tricks. A jury awards points based on style, aesthetics, skills, use of the park and creativity. The sport will become Olympic in 2020.
The Royal Dutch Cycling Federation (KNWU) inspires cyclists to become the best in their respective fields. As a relatively new discipline, the KNWU aims to attract more people to this exciting and fascinating sport. As such, we looked into how we can take Freestyle BMX to the next level.
CLEVER°FRANKE was asked to give fans, spectators and competitors a more engaging, front row experience to the bikers’ performance through ?a compelling, digital showcase ?of their run.