Today era is digitization world, where website accessibility is the most common task. Users use websites for a variety of reasons in their day to day tasks. If a user is searching a query using any digital assistant whether phone or desktop, they expect quick and relevant answers to that.
For example, if a user is writing a query “Website Loading Speed” at first instance the user mostly clicks the first result shown, but in case, if the loading speed of the page is much higher than expected time then chances are that the user might navigate to another site.
Just getting a website designed for your business will not eventually work now. Enhancing website loading speed is also an essential process. According to the guidelines of Google, a website should load in less than 3 seconds. Also, it has been found in surveys of 2017-2018 that a user leaves the website if it is taking more than 2.5 seconds to load. This indicates that the slow loading speed of a website will lead to a decrease in website traffic as well as it will lead to a low ranking of the website.
The slow loading speed of a website affects the online business in the following manner:
Conversion – The optimization of website loading speeds directly or sometimes indirectly affects the business online. The slow loading speed of a website affects the conversion rate of a particular website. According to a report in Hub Spot, even a delay of 1 second in the loading of a page can lead to a decrease in the conversion rate of a business up to 7-8%. It becomes very frustrating sometimes if a website is taking too much time to load.
Around 40-45% of traffic leaves that particular page and will navigate on to another website. This means that the delay of 1-2 second can shift all the business to other competitive sites and there will be large losses of revenues to a particular business.
Visibility– Slow loading speed of website also affects the bounce rate of the website. For all those who have no idea what Bounce Rate is, it is the percentage of user who left the website and navigated to another website just after visiting one page. It also leads to poor ranking in Organic search results. The lesser the bounce rate, the higher the ranking will be.
Also, the lower performing website is unable to achieve customer’s loyalty which is the key motive of business. The better your website will perform the more the customer will be satisfied. And the main role of a business is to keep its customers satisfied. But if a web page is taking too much time to load, then the customer will get frustrated soon.
According to Google’s latest announcements, the mobile pages will be indexed first. This means that there is no space for low performing websites in Google. If one is willing to rank its website on organic search results then they have to optimize its website, both for desktop and mobile version. According to reports it takes around 3 seconds to load a web page on the mobile version. So if one optimizes its web page to load it less than that, the user will be getting a competitive edge over many other websites and it will be easy for a website to rank on Google’s organic search result. For web pages that are loaded faster on mobile versions are termed as the Accelerated Mobile Pages (AMP). Now it is has become very important to enhance website loading speed by proper optimization.
This optimization can be done in the following ways:
- Moving your website to a better host
- Reduce Server Response time
- Try to Minify and combine files
- Optimizing Images Size
- Reduce the number of Plugins and Widgets
- Using Content Delivery Network
- Bandwidth reducing loading speed
- Enabling browser caching
- Reducing redirects
- Reducing external scripts
- Start Monitoring Your Speed over time
- Monitoring your mobile page speed
1. Moving your website to a better host
- Shared hosting
- Virtual Private Servers (VPS) hosting
- Dedicated server
Shared hosting– It is the cheapest type of hosting as it shares the CPU and the RAM, which in turns lowers its speed as compared to Virtual Private Hosting and Dedicated servers. It is the most popular type of hosting in the world that get your site online very fast and in a cheap manner.
Virtual Private Servers (VPS) hosting– It is the faster way as compared to the shared hosting. In this, the servers are being shared but it also has it’s your own part of VPS in which no other client can access the information. These are good for websites like E-commerce that gets a hike in traffic only for a limited period of time.
Dedicated server– This is the most expensive type of server. It is somewhat getting your own physical server. In this, you rent a server and keep a particular administrator to maintain it.
2. Reduce Server Response time
Your DNS lookups affect the amount of time your webpage takes time to load. DNS refers to the domain name system. It basically translates the URL into the IP address whereas the DNS lookups find the specific DNS record in the database.
For example, suppose you enter the URL of a website, www.facebook.com the DNS will convert it to the IP address which is of course very long and it is difficult for the user to memorize it. This amount of time depends on how fast your DNS server is and in-turn it also determines the loading speed of the website.
4. Try to Minify and Combine Files